This thriller of a movie has a special cast in a special set; all characters come from the brands that invade our lives, and the drama unfolds in a corporate city of logos and trademarks. It won Oscars for best animated short film in 2010, but somehow hasn’t become as widely watched as it ought to be.
This short movie by Dutch animators Studio Smack shows the enormous amount of branded images we encounter just by spending five minutes in a big city. Normally however, we are so visually overstimulated that we subconsciously filter out most of it. Hundertwasser, one of my favourite artists, sums it up quite well in this famous quote: “Visual pollution is more poisonous than any other pollution because it kills the soul”.